Our Services

We provide top-level strategy and consulting, only when you need it. We work with you to set the strategy and create the plan, and your in-house marketing coordinator executes the program.

If a strategic marketing plan is all you need, the engagement can end there. We can also work with your internal team one or more days each month on performance metrics, plan adjustments, and reporting.

 

  • We’ll work with you to develop an overall approach to marketing your business, including messaging.

  • We’ll develop a complete roadmap and schedule for your plan and establish metrics to make sure you’re on track. Plans often include digital marketing and social media strategy.

  • We can serve as your part time CMO, meeting with your onsite marketing staff to implement the plan, review progress, and retool if necessary to make sure you’re achieving your goals.

  • As part of the overall strategy, we can review your staff to ensure they have the capabilities they’ll need to execute the plan, and we can recommend vendors and partners to supplement your staff when needed.

  • Through our partnerships, will also provide graphic design, web development, research, copywriting, content creation, digital marketing, and social media strategy.

 
 
 

“Having worked side by side with Karen for nearly two decades, she continues to amaze me with her keen analytical insight, ability to see the forest from the trees, and understanding of what makes business prosper. I would recommend Karen to anyone.”

— David D., Business Owner

How It Works

Most engagements start with the development of the marketing plan, including:

 

1

Due Diligence

We’ll evaluate your product or service, and its current place among its competitors. We’ll also review your existing marketing program and assets.

2

Competitive Analysis

Which companies do you compete with for clients, and how to position your firm to its best advantage in a competitive environment?

3

Your Brand

We’ll work with you to develop a marketing strategy, key messages, and brand persona.

 

4

Pricing Analysis

What is the market rate for your industry, and how should you price your services?  We’ll help you figure it out.

5

Communication & Promotion Strategy

We’ll show you how to tell your story, using multiple channels including digital, social media, content, events, SEO, print and more.

6

Staff Evaluation

Do you have the right team to execute your plan? If not, we can help you find the talent you need.